Moreover, she is worth 422,657 USD from pure advertising alone. This recognition is an important milestone in helping increase the representation and visibility of Hispanics on media beyond YouTube. Latina Instagram influencers also provide a valuable resource for brands that want to reach the Latinx community. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. She is also an entrepreneur launching her line of home products and beauty products and has become an icon in the Latin American community due to her advocacy work for Latino rights. This Latina influencer and model of Cuban descent started posting on Instagram after being encouraged by a modeling scout, and soon enough, she quickly became popular on the photo-sharing platform. She put together 200 care packages that were distributed to women in Cuba in very remote areas. Vicky, one of the top Latin influencers, has partnered with various brands, including Maybelline, Dior, Tresluce Beauty, IT Cosmetics, and more. Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. With Hispanic Heritage Month upon us, SI is honoring the 30 most influential Latinos in sports who aren't athletes: the coaches, journalists, CEOs and other innovators who shape American sports. Whindersson skyrocketed to fame for his YouTube channel that contains comedic takes on life. . These Hispanic influencers come from diverse backgrounds, with different areas of interest, and living in or outside of the U.S, all look back on their roots with much pride and appreciation. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. Samantha is a visual artist, professional stunt woman, community organizer, and activist. In 2014, Amara launched her YouTube channel where she uploaded videos about hauls, challenges, and tags. This captivating Latina influencer loves to share tips on beauty, skincare, fashion, travel, and lifestyle on her social channels. Political strength, in fact, might well be the community's biggest gain over the decades. Staying current is easy with Crain's news delivered straight to your inbox, free of charge. Through her various works and efforts, Kim received the Agent of Change award from Univisions Premios Juventud and has also been recognized in various publications, including Huffington Post, People, Today, Buzzfeed, and Oprah Magazine, and a lot more. He is also best known for his quirky impersonations of international artists, including Michael Jackson, Selena Gomez, Shakira, and more. Dulce has also embarked on writing and has published a book titled The Sweet Life.. Now 27, Ramirez-Rosa became Chicago's youngest alderman in the February 2015 city elections, defeating incumbent Rey Coln in the 35th Ward by a two-to-one margin. New York City-based fashion model and influencer, Natalie Lim Suarez, one of the top Latin influencers, has become a notable fashion icon since she started modeling at age 15. Latina Instagram influencers are also very authentic, and brands from all over the globe love working with them because of their trustworthiness. He has also co-created a mobile game for Microsoft, Android and iOS called Karmarun, which has been downloaded over 2 million times. Twitter - @lelepons - 1.8m followers. But her knack for making people laugh and her deep appreciation for her Dominican roots and culture led her down a different path. "Clearly, the national conversation around race, immigration and the role of Latinos in our society in some ways is at its height," Castillo says. . This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. Riccardo Simonetti. Along with giving back to underserved communities, Gutirrez is always spreading positivity through meditation events and fitness classes around the city of Chicago. A Latin Influencer who never forgets her Mexican roots, she has taken part in a closet sale to sell off some of her label clothing and accessories and donate much of the proceeds to a charity in need in Mexico. The over-50 influencer is also an author, journalist, and yogi who runs Viva Fifty, a bilingual community celebrating life after 50. She posts pictures from all the best spots in the city that will make you really appreciate your home town. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. Latina Instagram influencers have taken over this famous platform, and they are so popular for a wide range of reasons. Since her rise to fame, this Venezuelan-American beauty has also become a sought-after actress for film, television, and music videos. Born to immigrant parents on the citys Southwest side, Gutirrez is passionate about storytelling and is always ready to report and cover the citys top stories of the day. 29. For example, many Hispanic YouTubers focus on topics such as immigration, racism, culture, language, and education. Entity: From the Barrio to the Board Room, Entity: Illinois Appellate Court First District, Fifth Division, Website: http://www.illinoiscourts.gov/AppellateCourt/, EDUARDO G. RODRIGUEZ, Founder, President and Chief Executive Officer, Entity: InvescoMex Corporation, San Jose Imports Inc., San Jose Trading, DulceLandia Candy Stores and Lobo De Mar Restaurant and Banquets, Entity: American Red Cross Chicago & Northern Illinois, Entity: Hispanic Housing Development Corporation, MANUEL MANNY SANCHEZ, Founder and Managing Partner, Entity: International Latino Cultural Center of Chicago, NELI VAZQUEZ ROWLAND, Co-Founder, President, Negocios Now announces 8th annual Latinos 40 Under 40 Chicago recipients, Chicago se debate entre Vallas y Johnson en segunda vuelta, Elecciones para alcalda de Chicago apuntan a una segunda vuelta, Northeastern Illinois University Foundation names Olga Camargo as its new President of the Board, Wintrust to appoint Timothy S. Crane as Chief Executive Officer, Wintrust to be presenting sponsor of Whos Who in Hispanic Business Gala, ANA GIL GARCIA, Professor, Fulbright Scholar Liaison Network. Among them are some of the most dynamic and fierce Latinas who exhibit the characteristics of true change-makers. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Sofia says shes using her platform to show future educators and students that school can be a positive experience. They head major nonprofits. From comedy sketches to lifestyle vlogs; beauty tutorials to cooking recipes; educational videos to music lyric videos Hispanic YouTubers cover a wide range of genres that appeal to viewers around the world. By connecting with top Latino influencers around the world, they have become trusted voices and sources of advice, entertainment, and inspiration. Contents. Despite his strict upbringing, this Latino influencer is proud of his Hispanic heritage as shown in many of his videos showing hilarious instances about being a Latino. This accounted for 11.1% of U.S. buying power in 2020. Chicago's most powerful Latinos. Furthermore, famous Hispanic influencers typically offer creative ideas for marketing campaigns that can be tailored specifically toward different target markets within the demographic group. View this post on Instagram A post shared by GERMAN (@germangarmendia) Prior to founding C1 Revolution, Larkin worked on communication teams for Walgreens, DePaul University and iHeart Media. She created a namesake blog where she documents her personal style, travels, and inspirations. Manny Mau. Latin-American comedian, content creator, author, and influencer, Juan Antiles, better known by his stage name Le Juan James, has risen to fame for his comedic sketches about growing up Latino in the United States. Selena is a pop singer, one of the most relevant, popular, and well-known Latina Instagram influencers, and an actress who has been in the public eye since she was a child. She has over 343 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. Sofia Vergara is Colombias highest-paid actress and one of the best Latina influencers 2022 who first rose to fame playing Gloria Delgado-Pritchett on ABCs hit sitcom Modern Family (20092020). Aside from modeling, Elizabeth is also fond of traveling, hitting the gym, and going to the beach. The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. Jeseleyn Gonzalez (@likejesi) 5. Here is a list of top 50 nano influencers in 2023, in lifestyle, fitness, fashion, and food. In this capacity, she led new investment review, diligence and execution. His impressive works have earned him multiple prestigious awards. El Rubius is also one of the most popular streamers on Twitch, with the third-most-followed Twitch channel in the world as of May 19, 2022. Source: instagram.com. Latinas Uprisings goal is to increase the 1.3 percent of Latina lawyers in the United States while fostering a formidable group of Latinas who are ready to lead both in their jobs and communities. Italian-Venezuelan beauty and fashion influencer Nicole Guerriero started from humble beginnings as a bartender and service crew in several restaurants before she decided to venture into social media. Eighteen-year-old Colombian Amara Leguzamon Pascagaza, popularly known as Amara Que Linda, has risen to a social media celebrity status through YouTube and TikTok apps. Mexican-Salvadoran writer, advocate, speaker, and entrepreneur Kimberly Guerra has so much to offer as a Latin influencer. She also created her Vine account where she started posting short comedy videos that further increased her popularity. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. MASSIEL (MASSY) ARIAS @massy.arias (2.7M), 23. At the same time, famous Hispanic influencers need to stay true to themselves and stay authentic when engaging with audiences. The United States has a long and rich history of Hispanic influence, both in culture and the media. Nena, one of the top Latin influencers, is a Mexican beauty and makeup vlogger based in Chicago. The success of famous Hispanic influencers is largely determined by how well they engage with their followers and how well they build relationships with them. From community activists to venture capitalists, Chicagos leading Latinas are influencing innovation and transformation within the community and beyond. He's also the first openly . Sasha Merci. Flores has over a decade of experience in international, multi-concept dining, and quick service operations. So recalls Gery Chico, the attorney, former mayoral candidate and one of the people who could stand in that single room. Panamanian blogger and Influencer, Pam Arias, shares her love for fashion, beauty, and travel through her personal style and lifestyle blog, The Girl from Panama. As a part of the Afro-Latinx community, Ada co-founded Botanika Beauty in 2019 with a desire to help other Afro-Latinas feel more comfortable and confident with their hair. They dont try to be someone theyre not; they share their true selves with their followers. Vicky Alvarez is a Florida-based Venezuelan makeup artist, beauty blogger, and social media influencer. In the world of gaming and smartphones often dominated by male technology influencers, Krystal Lora, one of the top Latin influencers, proves that she is just as competitive in the field as any male tech expert. BMO Harris Bank is the Diamond Sponsor of the event, that also has the support of ComEd and Wintrust (Gold Sponsors), Remy Martin (Silver), Coca-Cola, People Gas (Bronze) and Mepis and Turimed, as small sponsors. She created her first YouTube channel Makeuplocalypse (now known as Mariale) in January 2010 and quickly gained traction in just 6 months. She has a paid partnership with Wholesom Food and has collaborated . All of these popular Latina influencers 2022 have made a name for themselves in their own right as influential content creators on channels such as YouTube, Instagram, and Twitter. You can explore . Her efforts have resulted in more resources, representation, and funding for under-served communities across Chicago. Her internet success has also opened many new doors of opportunity for her, including singing and acting. They make it a three-step process: Set your budget and campaign Invite influencers Launch your campaign InCast is willing to act as an exclusive agent influencers with over 1 million followers on Instagram and /or YouTube. Eloy Jimenez, Yoan . Born to a Dominican mother and Puerto Rican father, Le Juan, now one of the top Latin influencers, moved to the U.S. with his parents and siblings when he was in grade school. Dylana Lim Suarez is a Chinese-Latina fashion blogger, writer, stylist, and photographer based in New York City. She has released numerous albums that have sold millions throughout Latin America as well as starred in several telenovelas (soap operas) which helped to cement her status as a cultural icon across many Hispanic communities around the world. His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. Larkins freelance work has gone viral several times and has appeared in CNN, Cosmo, New York Magazine, Bustle, Entrepreneur, and more. Some top Hispanic influencers include Lele Pons, Luisa Fernanda Catao Ros, Mariand Castrejon Castaneda, Ruben Doblas Gunderson, Michelle Lewin, Salice Rose, and Germn Alejandro Garmendia Aranis. Will Taylor aka brightbazaar is an interior design expert, author of two design books, and one of the most famous male home decor Instagram influencers. NATALIE LIM SUAREZ @natalieoffduty (846K), 30. Hispanic influencers in the United States are proving that Hispanics are capable of achieving great success while staying true to their roots no matter where they come from or where life takes them. Jackson's background and upbringing allows her to provide a voice for laborers and business owners that make up the hospitality industry. These influential sisters are twins born and raised in Humboldt Park, Chicago, a historically Puerto Rican neighborhood, where their family has been deeply rooted since the 1950s. She co-founded the Latinx Founders Collective organization to bring together Latinx founders, investors, and community leaders to support the entrepreneurial ecosystem. The support, along with the love, has helped power the team's ascent. Brands love working with famous Hispanic influencers due to their strong cultural connection and affinity with followers, which leads to highly engaging and effective marketing campaigns. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. Jason Ervin (28th) say their goal in remapping Chicago's 50 wards is to . As a writer, Kim, one of the top Latin influencers, published Mariposa and Mija, her collections of bilingual poems, affirmations, and revolutionary love letters. Latina Instagram influencers are women who have a large following on the platform and use their visibility channels to share their experiences as Latinas and social media superstars in different niche industries. Eleonora Pons Maronese aka Lele Pons. 130 E. Randolph St. From its Hispanic neighborhoods on the lower west side to its upscale Mexican cuisine in The Loop, to museums, shops, botanicas and beyond, Chicago proved to be a city filled with Latino influence. In total, more than 170 members of our community have been recognized in this edition. Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. Kasandra Flores (@kasandraxmua) 6. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. By 2025, it will account for 12% of all U.S. buying power. Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. ADRIANA ALEJANDRE @latinxtherapy 106K (Top Latin Influencers), 46. Opeoluwa (@opeoluwa_oos) 7. Hispanic YouTubers usually create videos in Spanish or English or both languages for a bilingual audience. These women are talented, relatable, authentic, and vocal, and their followers love them for it. NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. She then launched her eponymous blog, YouTube channel, Instagram account, and podcast, Fat Girls Club, intending to make an impact and be the representation she needed to see when she was younger. Realizing the need for therapists for her community, Adrian, one of the top Latin influencers, founded Latinx Therapy in 2018 and has since become a globally recognized podcast, a directory of Latinx mental health speakers and professionals, a wellness center for BIPOC providers, and a social media platform for community support, all done in English and Spanish. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . By leveraging social media platforms such as Instagram, Twitter, YouTube, and more, famous Hispanic influencers can reach millions of people around the world with their messages. Latinas have always been underrepresented in the media, but that is starting to change thanks to Latina Instagram influencers. Established in 1968, the . She hopes that her blog can inspire her readers to Dream, Believe, Achieve, the things they are most passionate about. Jacqueline is currently preparing to pitch her show to streaming services like Hulu, HBO, Netflix and Amazon Prime, to name a few. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. TIFFANY GARCIA HERRERA @tiffyquake (1.3M), 25. 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